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Campaign Management

Responsible Decisions.  Measurable Results.
From acquisition to retention, PhotonMatters’ Campaign Management module empowers lenders to launch intelligent, data-driven campaigns - across every borrower segment and channel.
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What You Can Do

Lifecycle-Based Targeting

Multi-Channel Automation

Personalized Offers That Convert

A/B Testing & Real-Time Optimization

Live Campaign Insights

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Lifecycle-Based Targeting
Lifecycle-Based Targeting

Segment borrowers by behavior, credit score, tenure, and repayment patterns - and speak to them when it matters most.

Multi-Channel Automation
Multi-Channel Automation

Run campaigns across email, SMS, WhatsApp, push notifications, and in-app - all from one place.

Personalized Offers That Convert
Personalized Offers That Convert

Deliver top-ups, pre-approved credit, EMI holidays, or rate drops - dynamically tailored to borrower profiles.

A/B Testing & Real-Time Optimization
A/B Testing & Real-Time Optimization

Test messages, creatives, and channels - and optimize on the fly for higher ROI.

Live Campaign Insights
Live Campaign Insights

Track engagement, conversions, and funnel performance with real-time analytics and a unified campaign dashboard.

Lifecycle-Based Targeting
Lifecycle-Based Targeting

Segment borrowers by behavior, credit score, tenure, and repayment patterns - and speak to them when it matters most.

Run campaigns across email, SMS, WhatsApp, push notifications, and in-app - all from one place.

Personalized Offers That Convert

Drive collections with auto-billing, part-payment handling, and intelligent NPA flagging - powered by rule-based triggers.

A/B Testing & Real-Time Optimization

Test messages, creatives, and channels - and optimize on the fly for higher ROI.

Live Campaign Insights

Track engagement, conversions, and funnel performance with real-time analytics and a unified campaign dashboard.

Why Lenders Choose
PhotonMatters Scoring Engine

Boost borrower engagement and responsiveness​

Improve retention with hyper-targeted communications​

Increase loan utilization and repeat usage

Reduce Customer Acquisition Cost through smarter lifecycle marketing​

Why
It Matters

Boost borrower engagement and responsiveness
Improve retention with hyper-targeted communications
Increase loan utilization and repeat usage
Reduce CAC through smarter lifecycle marketing

Built for performance. Designed for trust.

PhotonMatters’ AI Scoring Engine powers the future of fair, data-driven lending – at scale.

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